Human Emotion In Your Ads

The question is are you doing enough with your ad copy to get people to emotionally respond to you. If you aren’t then that could be why you don’t see a high volume of traffic to your websites. The fact is that people, well humans in general, respond with emotions. When marketing it’s important to understand how the human mind works, what will trigger an emotional response, and then of course push that button.

Many people have asked me “what’s the difference in a successful Internet marketer and the ones that fail?”. It’s a fair question no doubt and it’s actually rather easy to answer. We all know e-commerce, affiliate marketing, blogging and other types of revenue generating actions online do work for some people. So why not for everyone?

It’s my belief that the successful people know how to engage their audience, get an emotional response and therefore get their business. I was doing some research on this online and I found this image in an article on Search Marketing Standard which I think is very relevant to what I am talking about here and what I discussed on my weekly blog (watch it here) a few weeks ago.

So let’s look at that image above as it pertains to an ad you might write for your own affiliate marketing offers.

FEAR – This ad copy is literally making you feel “scared” to be left out. I mean who wants to be shy at the beach right? Why would you want to be out of shape? See this ad when I read it scares me. I’m scared of being shy, out of shape and not wanting to go to the beach. This type of ad to promote weight loss works very well.

GREED – People all around the world want more money. That’s just the basics of human nature. Most of the time we don’t care if we have to work for it or if we can just save it by getting a discount. The facts are the facts… we want more money. Ads like this that say “80% off” capture what is our response to saving money and getting great deals. Emotional? Absolutely. We work hard for our money and we would love nothing more than to save it.

VANITY – Everyone wants to look like a supermodel or a hollywood star. Why do you think those magazines stay in business? All they do is show us “who wore some shirt better than anyone else at an event” or something like that. Fact is its human nature, it’s an emotional thing to want to look your best and desire to look like a supermodel. Ads like this help push that emotional vanity button and get a response from people online.

EXCLUSIVITY – Who wants to be left out? Who doesn’t want to be VIP? This ad shows its the best “rated #1” and afterall we all want to be exclusive right? So many times we respond to things simply because someone somewhere said it was better than something else. Learning to write ad copy to push this emotional button can help you have more success than ever with getting customers to your landing pages.