Facebook Use The CPM Model

Author: admin Affiliate Marketing, Facebook Marketing Tips

Last Weeks $50 Blog Post Winner Was Jude Maceren says: March 14, 2011 at 10:59 am (Edit) Wow this is great! Thank you for showing us a new secret about advertising in FB. I will definetely apply this. Looking forward to your new post. Thanks! Comment #49. Jude Please email me asap so I can send you the gift card!

Continuing with our Facebook advertising tips I want to take a moment to discuss the CPM model that you can utilize while advertising on Facebook. As you know most of the time we advocate Pay Per Click advertising, which simply means only pay when someone clicks on your ad. This is great, however, it does have it’s downside also. When you’re paying per click it’s rare that you are going to get much of a “discount” on your advertising. With CPM advertising you pay for “views” not for clicks so it is possible to start saving on your advertising by simply increasing your click through ratio. Take for example:

If you are running an ad on Facebook and paying a $2.00 CPM (meaning $2.00 for every 1000 views) and your CTR (click through ratio) is .04 that means you are getting 4 clicks for your $2.00 so you are averaging about .50 per click. Now if you do anything to INCREASE your CTR that simply means you are going to get more clicks at the same cost, therefore, reducing your actual amount you spend to get visitors to your website.

CPM advertising isn’t hard, but it does require that you pay very close attention to getting increased click throughs on your ads. The previous blog post I put up about split testing images and targeting ads to specific types of people should help you with increasing your CTR and getting more traffic for less money from Facebook. Enjoy!

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Comments

  1. Terri Spicer

    Anthony I loved the Advertising blog on Facebook. I haven’t set up my site yet. Reading one of your books right now. But will start soon. Thanks for all you do.

  2. Bonnie Barringer

    Thank you for your help. I appreciate everything you teach me.
    Bonnie

  3. william mcginnis

    I was hesitant at first but i have always had a burning desire and the bit of information I have received from you has fueled that desire

  4. Darryl Gordon Pococke

    This is great information Anthony, I like facebook for marketing with so many people it is a win win deal. I do have a question for you I did win a couple of weeks ago and sent you an email, but I have not gotten a response from you. What gives, Did I forget to do something I needed to? at any rate, I loved this series on facebook ads. keep the original stuff coming!!
    Also I want to know if our sites can be easily linked to to help build page rank? It is a time consuming job but with these affiliate sites it could be more difficult to link in too your site as we offer so many different products! and not one specific niche.

  5. Joshua Zamora

    Great follow up to the video blog!

    I’m leaning more toward cpm.. Or split test cpm vs cpc

  6. Fred Ray

    Great tips! I will try to establish which is better for me when I begin to run my ads on Facebook, Google etc. PPC or CPM. $Thanks Anthony!$

    “Getting Started Can Be Overcome ByTaking the First Baby Step!”

  7. Fred Ray

    Anthony, I love the Facebook advertising Blogs. The Blogs are really helping me to understand Facebook advertising methods and formulas! Can’t wait to get started soon! Gotta absorb all the info first as well as read and re read your books and re watch all the marketing vids! All in All Amazingly Great Stuff! Thanks for everything!

  8. keith jones

    Very helpful, this clarifies and reinforces the previous video blog… I will be trying both and split test to build upon CTR for CPM…

  9. Kay Crabtree

    Hi Anthony,
    I love your Facebook Advertising weekly blogs and this written blog by you, “Facebook Use The CPM Model.” I am so grateful for the help and expertise you share with us all. See you on the “upP side of the equation and I would really like to be there at the end of the year training you will do in person for 2 days. I was on your first teleconference call Monday, March 7, and I signed up after that call. Take care and God Bless You, Anthony!
    kittylady (Kay Crabtree)

  10. Wayne

    I’m new to your blogs and courses. So far I’m just getting started with the web site and advertising and I’m really learning alot. You are an inspiration and a great confidence builder. I’m sure that in the next few weeks I’ll be able to put into motion what I need to make money on the internet. Thank you Anthony.

  11. Norma E A Dove

    Dear Mr. Anthony Morrison,

    Thank you so much for the info you have been sending to me. i am just struggling to keep afloat at this time. I have spent all that I have and I do not have anything left. So please I am not against you. Just have to try to work with what I have.

    Take Care Safe Journeys May God Bring You and Yours Many Blessings
    Sincerely,
    Norma E A Dove

  12. Roger

    I love putting my site on fb but you are right on the piont about cpm advertising.Will be looking for more instruction.

  13. Billy Carr

    I’m almost finished both books,ALSO ! Things are coming togather slowly. Pardon my spelling above ! Billy Carr…………….

  14. Carol S

    This information was helpful, but I must admit CPM is still a gray area for me. I will do some testing as per your advice and see how it works out. Thanks again Anthony.

  15. linda arrington

    i love to read anything u put out
    i am an older woman and i have had to take care of my parents then my brother who was mentally ill. then one person after another. i couldnt go to college and had to raise my son alone,my husband left when my parents got down
    i have helped so many people i cant remember them all
    any way i am hurt and cant work rite now and i am desperate to find money on the net
    thank you for being there to give ideas and help others linda

  16. Philip Allen

    Anthony,
    I agree with Darryl, along with the fact that my brain is overloading with all the new stuff I have learned from you books, blogs and videos

  17. Gayle Martinez

    Learning the do’s and don’ts to Facebook Marketing. Thanks for sharing some of the pitfalls and tips to successful FB Marketing. There is a lot to know but your videos break it down so that it is easy to understand things that we might not have thougth of! Thanks!

  18. Sam

    The FB lessons were quite intuitive and informative. Enjoyed them both very much. Thanks, Anthony.

  19. David Bowles

    been trying to pay very close attention to what you say, hope this works

  20. Renaldo miller

    Hey Anthony you are doing a very good job working at helping me out I do need the education and the relationship to grow and get ahead I dont know how to say this but there is a lot of things I just dont know how to do I will have to got some one to show me one on one and that’s just me but please keep up the good work and may God bless you all ways Thanks again…….

  21. timmyGD

    yes I liked all the facebook ideas you spoke about on your blog, exspecially CPM. Thanks for the great ideas…
    Tim Davidson

  22. Jeannie

    yes I think facebook would be a good place advertising.

    I’m just getting started but I think this is a good place 4 Blogs.

  23. Michael Bernal

    Thanks Anthony,
    The videos are helping out a lot. Any tips on how to run the ads on Facebook and get them approved. Would you have any information on Prosper 202? I have tried setting it up for my landing pages but I don’t think I did it right. It’s a little confusing. I’ve been told that FB doesn’t like CPA offers. Would a Lander help? Thanks again.

  24. Sandie Kotora

    Yes, I’m learning so much! Thanks Anthony, with what I’m learning from you and PMI, I’m starting a whole new life! I want to know everything you know, so keep it going!

  25. Kim Windfeather

    Absolutely!! Your videos are always a great help, and I learn so much from them. Thank you for the time you invest in helping all of us who are new to this to learn and profit.

    ~ Kim

  26. Sharon Davidson

    Anthony,
    I was thinking about this very thing a few nights ago. I don’t want to pay more for advertising than I getting in. And from what I could see, that’s about what I might be doing with the PPC. Thanks for spelling it out.

  27. Marianella

    Hi Anthony, I am new at this. I bought the book a few months ago and had done nothing with it. I have been in a slump. I am now trying to really get into it. I have posted on Facebook, Twitter and sent my website to all in my address book. I am a little lost as to going into the different advertisers to see what they offer and make comparison with others. Is there a video that I can view online that would teach me how to do such? I am a single mother. I lost everything last year… my house, my credit and had to file bankruptcy. Any little bit would help. Thank you Anthony.

  28. Aly

    Thank you for the tips! I had a hard time understanding CPM from the and the training video’s. (Sadly!) But for some reason, it makes sense now!
    Thanks!

  29. Teresa

    Hello, I have been following the blogs and reading the books.
    There is so much great information!
    I will soon have my web site up and running.
    I can hardly wait to try many of these ideas.
    Thanks, keep up the good work.

  30. DEBRA HARGERSILVER

    YES! I LIKED THE FACEBOOK AD BLOGS! I AM FINISHING UP MY STUDIES FOR MY BACHELOR’S DEGREE AND AM PLANNING ON HEAVILY USING THIS MEDIUM FOR WHAT’S ON MY HEART TO BE DOING. I WANT TO HELP FEED OVER 200 ORPHANS AND BUILD AN ORPHANAGE IN BUNGOMA, KENYA, FOR A PASTOR FRIEND OF MINE THERE. THIS INFORMATION WILL BE INVALUABLE! CURRENTLY, HE ALSO NEEDS A NEWER CAR TO TRAVEL AROUND THE BUSH IN SO HE CAN PREACH TO THE PEOPLE IN THE OUTLYING AREAS AROUND BUNGOMA, WHERE HE LIVES. ANY INFORMATION THAT WILL HELP ME HELP HIM AND A FEW OTHER PEOPLE, I AM IN GREAT NEED OF AT THIS POINT IN TIME, SO THANK YOU VERY KINDLY AND I LOOK FORWARD TO USING IT!

  31. Tamberli Woolsey

    Hey Anthony, thanks for all you do. I started out with affiliate marketing, but spent more than I made, so now I am working on my own commerce site. I am hoping all of this will pay off in the end. Just staying focused and beliving all will be great. Thanks again! Tam

  32. Betty Folks

    I was impressed when I saw you on TV late one night, and ordered the program. It is overwhelming and a lot to sink in, but I will hang in there. I am not finished the book yet and want to make sure I do everything the way you say to do it. I hope to have it up and running soon. Thanks for the help.

  33. judy clayton

    learning – absorbing – rereading- finished both books- last couple of months-family issues – been pushing it- have a facebook site – never tried it before- and what I getting – everyone found me from small church- family-realize I am going to have to set up a different facebook site to conduct any type of site involving advertize and business ventures- this has been an new experience for me – never been into blogs on the web- Pow – your info is informative – giving all of us the direction in which to head- thanks judy

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