Email Marketing – Still King for Close Contact

According to the Pew Internet and American Life Project data from May 2011, 92% of adult US Internet users send or read email. The same source suggests that 66% of those email users do so as part of a typical day.  Think about that for a minute.  More than nine out of ten U.S. adult Internet users send or read email.  And, two-thirds of those users do so every day.  There’s lots more data to support the importance of email, but as marketers we accept its penetration in our daily communications as a great resource.

Of course, any medium this pervasive is going to breed abusive practices.  For email that’s SPAM.  So, one very critical component of any email marketing program or plan is to avoid spamming in every way.  It’s easy to get lured into abusive practices that can ruin even the best email marketing campaign.  so, the first priority is the identification and implementation of best practices.

The very first and most crucial consideration is where your email addresses come from.  If you’re buying lists, you’re normally wasting money and risking future delivery if you or your provider are marked as spammers.  Email can be amazing for affiliate and other marketers to do ongoing marketing, selling over and over to the same list.  Of course, this means that it must be a list of interested opt-in recipients.  The first order of business in getting that list is to understand the type of content you need on sites and blogs, and then how to generate a call to action to fill out and submit a form to willingly ask you for future emails.

We’re experts at email marketing, the best software and services to create forms that create interest and call your suspects to take action.  Once they’ve taken that action, the submission of your form, we’re the very best at the use of auto-responders and follow-up regular email marketing.  From the title, wording and field information requests in your forms to the offering or promotion you use to get the submission, it’s a fine line to walk.  Doing it wrong gets you nothing.  Doing it right gets you a rapidly growing email list of willing subscribers who will read your emails, click on links in them, and create income for you.

The follow-up emails can be amazing income generators, with recipients looking forward to your next email, clicking on links in the content, and making purchases that create commissions and revenue.  The best practices for these emails aren’t just logical marketing tactics, as email has become tricky due to abuse.  We’re experts at email subject lines that grab attention and get them to open the email instead of send it to the trash or worse, unsubscribe.  Once they open the email, it’s as much art as science in keeping them involved, getting them to read it through, and calling them to take an action, normally clicking a link through to your landing pages or affiliate marketing site pages.

With the major goal of continued and ongoing marketing to the same list, variety and constant new strategies are necessary so that they stick with you and stay interested.  There’s nothing worse than losing a long-term email prospect, especially one who has purchased before.  Only by constantly reworking your strategies and email content can you avoid this waste and keep them happy and buying well into the future.

We’re helping our members every day to build profitable email lists, create effective email campaigns, and keep their prospects online and engaged for profits.